Serial Scaling × Alix · Confidential
Technical & GSC Analysis
The bottom line — why this report matters
Alix has 699,000 organic impressions — but 72% of them come from people shopping for headstones, not from people who need estate settlement.
The organic search engine Alix has built is aimed at the wrong market. The buyers who actually need the $10,000 estate settlement service barely appear in the data. At the same time, 243 broken URLs are consuming the attention Google gives the site on every visit — each crawl of a dead page is a missed chance to discover a live one. AI search engines use Google's top 10 results as their citation pool: if a page is not ranking, it is not being cited when someone asks an AI tool for estate settlement help. This report identifies 30 specific actions — from a one-day title change to a three-month content build — that shift Alix's organic presence from headstone retailer to estate settlement authority.
Organic Health Overview
Total search visibility and traffic trend — last 90 days vs prior 90 days
6,011
Clicks (90 days)
+246.1% vs prior
699,054
Impressions (90 days)
0.86%
Click-through rate
142
Pages earning clicks
30
Quick-win keywords
The headline: Alix earned 6,011 clicks from 699,054 impressions in the last 90 days — a 0.86% conversion of visibility to traffic. The 693,043 impressions that didn't click represent the primary optimisation opportunity: title tags, meta descriptions, and SERP feature competition.
What's Actually Growing
Pages ranked by click change — last 90 days vs prior 90 days
Rising pages
| Page | Clicks (90d) | Delta |
|---|
Declining pages
| Page | Clicks (90d) | Delta |
|---|
Page Type Performance
Which content types drive organic clicks — and which earn impressions without converting them
| Type | Clicks | Impressions | Avg CTR | Pages |
|---|
Keyword-to-Page Map
Top 20 pages by impressions — with the keywords each page ranks for
| Page | Impressions | Clicks | Top Keywords |
|---|
Striking Distance — The Quick-Win Keyword Set
Keywords where Alix ranks positions 4–20. Small on-page improvements can push these into top 3, multiplying clicks without new content.
30 keywords sit in striking distance (positions 4–20) with meaningful search volume. These are the highest-leverage on-page optimisation targets — they already rank, they just need a push.
| Keyword | Page | Position | Impressions | CTR | Opportunity Score |
|---|
CTR Efficiency vs Expected
How Alix's actual click-through rate compares to industry benchmarks at each rank position
| Position | Alix CTR | Benchmark | Gap | Impressions | Pages |
|---|
Dead Inventory — High Visibility, Zero Action
Keywords where Alix appears in search results but almost no one clicks. These are displaced by AI Overviews, featured snippets, or weak title tags.
58,084 impressions across the top 30 dead-inventory keywords — Google is surfacing Alix for these queries, but users aren't clicking. Each one is either an AIO/snippet displacement or a title tag rewrite opportunity.
| Keyword | Page | Position | Impressions | Clicks | CTR |
|---|
Branded vs Category Traffic
How much organic is navigational (people searching for Alix) vs discovery (people finding Alix by topic)
| Type | Keywords | Impressions | Clicks | CTR |
|---|
Category (non-branded) traffic is the growth engine — it represents organic discovery from people who don't yet know Alix. The branded/category ratio reveals how reliant current organic is on existing brand awareness vs earned search presence.
GA4 Channel Mix & Landing Pages
Which channels drive sessions and conversions — and which pages capture them
| Landing Page | Sessions | Conversions | Rate |
|---|
High direct traffic share signals cross-domain attribution loss — users clicking the
go.meetalix.com/form CTA are being reported as Direct, not Organic, because the cross-domain linker isn't firing. This understates organic's true contribution to lead volume.Coverage Issues Breakdown
What Google found — and chose not to index — across the Alix domain
243
404 Not Found
87
Crawled, Not Indexed
351
Total Issues
| Issue Type | Severity | Count | What It Means |
|---|
Index Efficiency
What fraction of the Alix domain is actually eligible to rank — and where crawl budget is being wasted
243 URLs returning 404 means Google's crawler is spending budget on pages that don't exist. Each crawl of a dead URL is a missed opportunity to re-crawl a live, ranking page. Fixing or redirecting these has no content cost and directly improves crawl efficiency.
| Category | Count | Priority | Fix |
|---|---|---|---|
| 404 Not Found | 243 | Critical | Redirect to relevant live page or remove from sitemap |
| Crawled — not indexed | 76 | Critical | Audit content depth; consolidate thin pages; strengthen internal links |
| Discovered — not indexed | 11 | Medium | Add internal links to increase priority signal |
| Duplicate without canonical | 5 | Medium | Add self-referencing canonical tags |
| Redirects | 11 | Review | Verify destination is correct and chains are not circular |
| Blocked by robots.txt | 3 | Review | Confirm intentional; remove from sitemap if so |
Priority Action Table — 30 Recommendations
10 QUICK (one day) · 10 MEDIUM (up to 3 days) · 10 DEEP (strategic build). Sorted by tier, then by estimated revenue impact.
This table delivers the 30 on-page recommendations the engagement commits to each month. Every row is sourced from real GSC data — position, impressions, and gap type verified.
| # | Page | Keyword / Issue | Current Position | Impressions | Gap & Fix | Effort |
|---|